Design process
01.
Research & Discovery
Review background materials
Review business requirements
Audit of existing experience
Identify & align on personas and user stories
Understand tech limitations
Competitive Analysis
Moodboards & Design system exploration
Design studios & workshops
User journey sketching & user stories
Create product roadmap
Customer journey mapping
02.
Sketch & Prototype
Set up the design system as a foundation to work from
Sketch user flows
Content creation & prioritization
Design artifacts to test hypotheses
Evaluate information architecture
Ideate & sketch solutions for testing & validation
Convert key moments into clickable prototypes
Align on hypotheses to validate with the client
03.
Test & Validate
Validate hypotheses with target users
Test multiple options for pages and page sections
In-person and web-moderated user testing
Synthesize findings to inform UX recommendations
Create set of next actionable steps for design updates
04.
Refine & Iterate
Present design updates to screens/flows to client
Present based off of findings & client comments
Validate final approach
Continue refining designs & interactions
Continue testing elements to enhance usability
Explore motion animations & storyboard
05.
Final Deliverables
Finalize artifacts to pixel perfection
Finalize prototypes to highlight flows
Make recommendations for design
Pair with Tech team to implement designs/animations
06.
Launch!!🎉
Continue validating design solves user needs
Track google search analytics
Test page load times
Track traffic sources
Conduct message tests to increase site traffic
A/B message testing on website
Track most common questions
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